I'm a mixed media director based in Amsterdam.
I'm a mixed media director based in Amsterdam.

Red Bull

Red Bull

Unlocking Creativity

Unlocking Creativity

Early in the pandemic, when a lot of professional athletes were stuck at home, unable to compete or at times even train, Red Bull wanted to create a film highlighting the continued strength of their community. Together with the client, I came up with a sort of ‘human chain reaction’ – an athletic Goldberg machine if you will, in which a group of athletes find their way outside one at a time. With 11 shoots in 6 different countries, all directed remotely over the course of two weeks from The Panics’ office in Amsterdam, the project was an exciting but intricate puzzle – powered by Red Bull in more ways than one!

Client: Red Bull

Director: Erwin van den IJssel

Production Company: The Panics

Executive Producer: Annejes van Liempd, Liene Berina

Producer: Liene Berina

Head of Post Production: Ivor Goldberg

Lead Director of Photography: Jiri Malek

Director of Photography (Basketball): Sean Phazes

Director of Photography (BMX): Mario López

Director of Photography (Slacklining & eSports): Hiro Matsuzaki

Director of Photography (Skateboarding): Ira Ingram

Director of Photography (Fencing): Mike Svitak

Director of Photography (Freerunning): Kyle Maclennan

Director of Photography (Tae Kwondo): Bulut Şahin

Director of Photography (Chess): Mahadev Thakur

Director of Photography (Skydiving): Craig O'Brien

Rig Consultant: Tony Hill

Editing: Fiona Fuchs

Editing BTS: Roisin Baxandall

Music & Sound: Amp.Amsterdam

VFX Supervisor: Guido Ekker

VFX Pipeline Supervisor: Dieuwer Feldbrugge

3D Artist: Guido Ekker

Compositing: Janneke van der Wel, Fabio Malfa, Guido Ekker, Dieuwer Feldbrugge

Matte Painting: Vincent Boudewijn

Motion Design: Federica D'Urzo

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