In a first for me, the team at The Panics and I were asked not to create a film, but instead a fully functioning AR prototype around the future of shoe design. Together with Dell, we combined the Meta headset with gesture trackers, a tablet screen and haptic feedback, and from here came up with different ways in which the combined techniques could enhance the design process.
It was truly amazing to see the prototype come to life – so much so that we couldn’t resist making a film too, highlighting both the techniques built for the actual AR experience as well as some of the ideas that didn’t make the final product.
Director: Erwin van den IJssel
Production Company: The Panics
Executive Producer: Ania Markham, Jules Tervoort
Producer: Liene Berina
Post Producer: Kristian Stoykov, Liene Berina
Head of Post Production: Ivor Goldberg
Post Productioin Supervisor: Doma Harkai
Motion Design: Doma Harkai, Hugo Morais, Federica D'Urzo
VFX Artists: Jeroen Aerts, Dieuwer Feldbrugge, Chris Staves, Kameliya Dimitrova
Music & Sound: YouGuysMusic