For the launch of the X Speedflow, adidas Football and The Marketing Store wanted to create a 10 minute film featuring some of the world’s biggest players including Mohamed Salah, Karim Benzema and the one and only Leo Messi. Always up for a challenge, the team at The Panics and I decided to throw everything but the kitchen sink at it in order to truly capture the concept of ‘Speedfulness’. The resulting film is a mixed media fever dream of live action, full CG, cel animation, digital collage and much more. Check out a compilation of some of my favourite moments above.
Client: adidas Football
Agency: The Marketing Store
Director: Erwin van den IJssel
Production Company: The Panics
Senior Account Director: Mike Wolverson
Creative Director: Steve Guilfoyle
Business Director: Chris Bennett
Chief Creative Officer: Andy Taylor
Digital Creative Director: Darren Groucutt
Senior Digital Project Manager: Vinesh Shah
Executive Producer: Ania Markham, Jules Tervoort
Head of Post Production: Ivor Goldberg
Producer / VFX Producer: Kristian Stoykov
Shoot Producer: Liene Berina
VFX supervisor: Guido Ekker
CG supervisor: Jeroen Aerts
Motion design supervisor: Doma Harkai
Compositing supervisor: Chris Staves
FX supervisor: Dieuwer Feldbrugge
VFX artists: Matteo Giorni, Owen Buckley, Charleton Mercelina, Gürkan Yilmaz, Auke de Vries
Motion design: Hugo Morais, Juri Agostinelli, Lorenzo Botticelli, Kim Taylor
Compositors: Janneke van der Wel, Fabio Malfa
Matte painting: Vincent Boudewijn
Editing: Fiona Fuchs
Grading: Laurens Orij @ Crabsalad
Audio: We Are Audio